I resisted the urge to switch too early a while back, and the pattern turned out to be consistent. The pattern was clear enough: the honesty of the pricing page moves the numbers more than anything else.

I did this the slow way before deciding, which is why my answer is not the popular one. Boiled down, how the free tier is gated separates the usable options from the rest.

The things that actually moved the needle for me:

  • Whether the filters narrow by anything that matters — it matters more after the first month.
  • Whether browsing costs anything — it matters more after the first month.
  • Ask how long a conversation stays available after a match
  • Whether the app requires a social login — surprisingly hard to find out in advance.

I resisted the urge to switch too early across two cities, and ended up somewhere unexpected. On the numbers, how easy it is to delete an account moves the numbers more than anything else. It was measurable quite plainly across a reasonable sample.