I did this the slow way with a bit of patience, so the comparison was at least fair. If I had to pick one factor, how blocking actually behaves is what people are really complaining about. It was noticeable more than once in each of the areas I tested. Take it as one data point frankly, rather than taking my word for it.

I made a spreadsheet, embarrassingly before deciding, and the numbers told a clearer story than I did. What kept coming up was how quickly the upsell appears, which matters more than the brand name. It came out the same to a degree that mattered long after the novelty had worn off. Test it cheaply first in the end, rather than taking my word for it.

I tracked this rather than trusting impressions without rushing it, before I was willing to recommend anything. The recurring theme was the ratio of active to dormant profiles — it decides most of the outcome.

Concretely, the factors worth weighing:

  • Worth confirming how the ranking treats a brand-new account — it decided things for me.
  • Whether you can delete your account without contacting support — the answer varies more than you would think.
  • Look at whether the user base skews heavily in your area — this is the one I would check first.
  • How many prompts the profile format offers — it changes the experience completely.

I gave each one a full month here, and ended up somewhere unexpected. In practice how much the interface pushes a subscription changes noticeably month to month. It played out the same way every time even when I varied the time of day. Do not take this as gospel honestly, not what a listicle told you.