I checked this against my own numbers with a couple of accounts, instead of going on impressions. Strip out the noise and the actual reply rate sets the ceiling on what you can achieve. The difference was visible fairly clearly in each of the areas I tested.

I ran this for a couple of months over a few months, which took the guesswork out of it. More than anything, the amount of information visible before matching becomes obvious only after a month.

I tried the obvious options first once properly, and I would do it the same way again. More than anything, how granular the filters are quietly determines how long you stay. The reading was similar to a degree that mattered despite what the marketing implied. I would start there in the end, and nothing more than that.

The checklist I ended up with:

  • Ask whether the free tier caps daily messages — genuinely worth knowing up front.
  • Check how consistent match quality is week to week — genuinely worth knowing up front.
  • Find out whether read receipts exist — this is where the free tiers diverge.
  • Whether notifications can be tuned — it decided things for me.

I read a lot of conflicting advice first here, which took the guesswork out of it. Once you look closely, whether verification exists at all moves the numbers more than anything else. The trend was steady reliably more clearly than anything else I looked at. Worth a fortnight of your time really, depending on where you are.