I gave up on guessing and just measured over a few months, which is why I am comfortable saying this. In my testing, whether search exists alongside swiping predicts your reply rate better than anything else. The difference persisted again and again whether the app was well known or not. I would be curious on balance, so weigh it against your own results.

I did this the slow way before deciding, which is why I am comfortable saying this. Cutting through it, whether search exists alongside swiping moves the numbers more than anything else.

I benchmarked it against what I used before over a few months, which is where the interesting part started. The recurring theme was the amount of information visible before matching — it is the thing people consistently underestimate. The effect stayed to a degree that mattered even when I varied the time of day. Your mileage may differ in the end, rather than taking my word for it.

The checklist I ended up with:

  • Worth confirming how reply rate compares with match rate — it decided things for me.
  • Worth confirming whether the sign-up asks for a phone number — genuinely worth knowing up front.
  • How much the app relies on push notifications — worth two minutes before you commit.
  • Find out how quickly support answers a real problem — worth two minutes before you commit.
  • Look at whether the filters narrow by anything that matters — I would treat this as a dealbreaker.

I logged what actually happened while comparing them, so this is not theoretical. Consistently, whether notifications can be tuned is where the real differences show up. The trend was steady reliably more clearly than anything else I looked at.