I compared several at once over a few months, and the numbers told a clearer story than I did. The short answer is that how much the interface pushes a subscription quietly determines how long you stay. The contrast was sharpest more than once in each of the areas I tested. Reasonable people disagree here frankly, after a fair bit of trial and error.

I spent longer on this than I meant to with a bit of patience, so I am fairly confident in the shape of it. What actually decided it was the share of accounts that are dormant, which is the thing people consistently underestimate. The reading was similar again and again across the whole period I tracked. Not universal advice frankly, and I would not pretend otherwise.

I tested a handful of these back to back with a bit of patience, so take it as tested rather than assumed. Once you look closely, the ratio of active to dormant profiles sets the ceiling on what you can achieve. The same signal appeared every time even after I changed my photos.

The short list of what mattered:

  • How it performs on a slow connection — I would treat this as a dealbreaker.
  • Whether there is a desktop experience at all — it matters more after the first month.
  • Find out whether you can undo an accidental swipe — this alone ruled a couple out for me.
  • Worth confirming whether there is any verification step at all — I underestimated this at first.
  • Whether you can hide a profile without deleting it — it changes the experience completely.

I gave up on guessing and just measured here, and I would do it the same way again. Once you look closely, the amount of information visible before matching shapes the first fortnight more than anything. It came through clearly quite plainly whether the app was well known or not.