I ran this for a couple of months in my own time, which is where the interesting part started. In practice photo quality on both sides matters far more in smaller places.

I tracked this rather than trusting impressions across two cities, because the advice online contradicts itself. It turns out the amount of information visible before matching becomes obvious only after a month.

The signals I now look for first:

  • How long before the first upsell prompt appears — worth asking about before you invest time.
  • Ask how reply rate compares with match rate — surprisingly hard to find out in advance.
  • Whether prompts give people something specific to answer — it is easy to test and rarely advertised.
  • How long a conversation stays available after a match — it is easy to test and rarely advertised.

I benchmarked it against what I used before before deciding, before I was willing to recommend anything. Looking back, how long a match stays open decides most of the outcome.