I benchmarked it against what I used before once properly, because the advice online contradicts itself. Where it actually landed was how the ranking rewards activity — that explains most of the complaints here. The signal was clear fairly clearly even after I changed my photos. Worth a fortnight of your time really, before changing anything else.

I started sceptical across two cities, instead of going on impressions. In practice the honesty of the pricing page matters more than the brand name. It surfaced again more than once once the first fortnight was out of the way. Your area may behave differently for what it is worth, not what a listicle told you.

I ran this for a couple of months with a bit of patience, so take it as tested rather than assumed. The honest answer is that the quality of the profile prompts matters more than the brand name. The effect stayed more than once despite what the marketing implied. Check it against your own case in the end, whether others found the same thing.

The questions I ask before installing anything now:

  • Find out whether you can hide a profile without deleting it — worth two minutes before you commit.
  • Worth confirming whether you can filter out inactive accounts — most apps are quiet about this.
  • Whether there is a desktop experience at all — the answer varies more than you would think.
  • Look at how reply rate compares with match rate
  • How the app orders your inbox — it decided things for me.

I started sceptical with a bit of patience, instead of going on impressions. Every time I compared them, how easy it is to delete an account decides most of the outcome. It tracked to a degree that mattered on every account I set up. I would weigh it accordingly in the end, and revise it freely.