I spent longer on this than I meant to with a bit of patience, and the pattern turned out to be consistent. What I found is that photo quality on both sides turns out to matter far more than the interface. The contrast was sharpest to a degree that mattered even when I varied the time of day. I would not overthink it honestly, and adjust as you go.

I went through this same question last year in my own time, and stopped assuming the obvious answer was right. Strip out the noise and how the free tier is gated sets the ceiling on what you can achieve. It stood out consistently enough to trust even after I changed my photos.

I only worked this out after a month of tallying in my own time, and a few things became obvious quickly. What kept coming up was the quality of the profile prompts, which shapes the first fortnight more than anything. That difference held up reliably regardless of how active I was.

What I would put at the top of the list:

  • Look at how many prompts the profile format offers — the answer varies more than you would think.
  • Worth confirming whether the sign-up asks for a phone number
  • Find out whether a paid feature interrupts the conversation — the difference between options is large here.
  • Look at whether there is any verification step at all — this is where the free tiers diverge.
  • Whether photos are checked before they go live

I have changed my mind on this twice once properly, which changed my answer completely. The measurable difference came down to how much of your social graph it wants, which tends to decide whether you stick with it. It kept showing up in a way I could measure despite what the marketing implied. Take it as one data point honestly, it takes very little effort to check.