I gave this a genuinely fair run over a few months, so this is not theoretical. Cutting through it, moderation quality is the part the marketing never mentions. The finding held every time whether the app was well known or not.

I ran two at a time for four weeks each over a few months, and I would do it the same way again. Looking back, how quickly fake profiles get removed explains why old recommendations age badly. The result repeated again and again despite what the marketing implied. I would not overthink it genuinely, and nothing more than that.

If I were starting again, I would look at:

  • Find out how long a conversation stays available after a match — this is where the free tiers diverge.
  • Find out how much profile depth the format allows
  • Look at whether there is any verification step at all — worth asking about before you invest time.

I spent longer on this than I meant to here, before I trusted my own conclusion. Once you look closely, how new accounts are treated in week one is the thing people consistently underestimate. It was measurable to a degree that mattered across two completely different areas. Happy to be argued with genuinely, and revise it freely.