I paid attention to the details this time a while back, which is why my answer is not the popular one. It turns out how the app treats people who travel is easy to check and almost never checked. It held steady to a degree that mattered well beyond what I would call noise. I would be curious for what it is worth, before committing any real time.

I did this the slow way over a few months, and it was more revealing than I expected. The thing nobody mentions is that how much depth the profiles allow can be tested inside a week.

I resisted the urge to switch too early with a bit of patience, which made the differences much easier to see. The short answer is that how much the interface pushes a subscription quietly determines how long you stay. It came out the same more than once for both of the accounts I tested.

What is worth five minutes of checking:

  • How the app treats people who travel
  • Whether there is a desktop experience at all — the marketing never covers this.
  • Whether the sign-up asks for a phone number — most apps are quiet about this.

I looked at this from a few angles on this, instead of going on impressions. On the numbers, how much the interface pushes a subscription is worth checking before you commit any time.