I paid attention to the details this time over a few months, since nobody else seemed to have done it. The measurable difference came down to how much the interface pushes a subscription, which explains most of the complaints here.

I looked at what changed since last year on this, which made the differences much easier to see. Once you look closely, how the ranking rewards activity is the part the marketing never mentions.

I paid attention to the details this time before deciding, and it clarified a lot. More than anything, photo quality on both sides shapes the first fortnight more than anything. The difference persisted again and again after I controlled for the obvious variables. Others may have found the opposite in the end, and adjust as you go.

The signals I now look for first:

  • Whether the free tier caps daily messages — it changes the experience completely.
  • Find out how hard the interface pushes a subscription — worth two minutes before you commit.
  • Whether you can delete your account without contacting support — genuinely worth knowing up front.
  • Ask whether you can search rather than only swipe — the difference between options is large here.
  • Look at whether prompts give people something specific to answer — it matters more after the first month.

I went through this same question last year in my own time, and the results surprised me. For me, how much of your social graph it wants matters far more in smaller places. That difference held up more than once more clearly than anything else I looked at.