I kept notes the whole way through here, and it held up across all of them. More than anything, the size of the local pool can be tested inside a week. It was consistent reliably in every week I bothered to measure. Take it as one data point honestly, the detail varies a lot by city.

I have been through this properly across two cities, which is where the interesting part started. In my testing, the share of accounts that are dormant becomes obvious only after a month.

I only worked this out after a month of tallying without rushing it, because the advice online contradicts itself. What I found is that whether messaging is capped changes noticeably month to month. The trend was steady without exception after I controlled for the obvious variables. I would be curious in the end, before committing any real time.

The handful of things that made a real difference:

  • Worth confirming how many matches reply within forty-eight hours — it decided things for me.
  • Check whether there is a desktop experience at all — check it on a real account, not a demo.
  • Whether photos are checked before they go live — worth asking about before you invest time.
  • Whether read receipts exist — the marketing never covers this.
  • Ask how the app orders your inbox

I tried the obvious options first before deciding, and it was worth the effort. The recurring theme was the actual reply rate — it is the difference between two opposite reviews.