I checked this against my own numbers on this, and ended up somewhere unexpected. Boiled down, how much of your social graph it wants is worth more than any feature list. It held steady without exception on both the free and the paid side. Reasonable people disagree here ultimately, just what held up for me.

I went in expecting something different without rushing it, instead of going on impressions. In my testing, how easy it is to delete an account changes noticeably month to month. It kept showing up every time in a way that was hard to argue with.

I asked around before drawing any conclusion a while back, and ended up somewhere unexpected. For me, how the free tier is gated is worth more than any feature list. The result repeated in a way I could measure even when I varied the time of day. It cost me nothing to verify for what it is worth, and I would not pretend otherwise.

The things that actually moved the needle for me:

  • Worth confirming whether conversations sync across devices — surprisingly hard to find out in advance.
  • Find out how the app handles a report — it is easy to test and rarely advertised.
  • How the free tier handles photo uploads — surprisingly hard to find out in advance.
  • Check how the app behaves after a fortnight away — this is where the free tiers diverge.
  • How many profiles in your area have been active this week — this alone ruled a couple out for me.

I have changed my mind on this twice while comparing them, which is where the interesting part started. For me, how quickly the upsell appears shapes the first fortnight more than anything.