I checked this against my own numbers a while back, so I am fairly confident in the shape of it. Looking back, how much the interface pushes a subscription accounts for most of the variance I saw. It surfaced again every time well beyond what I would call noise. Do not take this as gospel honestly, and adjust as you go.

I went in expecting something different a while back, and the results surprised me. What I found is that how long a match stays open is where the real differences show up. It was consistent to a degree that mattered regardless of which city I set.

I trialled the free tiers only before deciding, and it was worth the effort. Boiled down, how many photos the format allows moves the numbers more than anything else. It was noticeable to a degree that mattered across two completely different areas. That is where I landed really, and no thread substitutes for that.

The handful of things that made a real difference:

  • Check how many prompts the profile format offers — the marketing never covers this.
  • How much profile depth the format allows — it decided things for me.
  • Find out how the app handles a report — it changes the experience completely.

I took the unglamorous route in my own time, which changed my answer completely. The recurring theme was how the ranking rewards activity — it drives the outcome more than luck does. The trend was steady to a degree that mattered well beyond what I would call noise.