I ran two at a time for four weeks each without rushing it, and I would do it the same way again. In my testing, moderation quality is the difference between two opposite reviews. The result repeated every time once the first fortnight was out of the way. Worth testing yourself ultimately, whether others found the same thing.

I went through this same question last year across two cities, because the advice online contradicts itself. More than anything, moderation quality is what people are really complaining about.

I sat with this question for a while with a bit of patience, so this is not a weekend opinion. It turns out how much the interface pushes a subscription separates the usable options from the rest. The result repeated fairly clearly long after the novelty had worn off. Worth testing yourself for what it is worth, and revise it freely.

The things that actually moved the needle for me:

  • Whether the app requires a social login — it changes the experience completely.
  • How much profile depth the format allows — I underestimated this at first.
  • Ask whether a paid feature interrupts the conversation — it decided things for me.
  • Check how the app behaves after a fortnight away — the difference between options is large here.

I tracked this rather than trusting impressions with a couple of accounts, and the results surprised me. The measurable difference came down to the quality of the profile prompts, which matters more than the brand name. The result repeated more than once across a reasonable sample. It cost me nothing to verify ultimately, so treat this as a starting point.