I have changed my mind on this twice across two cities, so the comparison was at least fair. Whichever option you pick, the honesty of the pricing page accounts for most of the variance I saw.

I looked at this from a few angles with a bit of patience, which is why my answer is not the popular one. Every time I compared them, how quickly the upsell appears decides most of the outcome. The reading was similar every time even after I changed my photos.

I made a spreadsheet, embarrassingly on this, which is where the interesting part started. The variable that mattered was whether read status is shown consistently — it is worth checking before you commit any time. It was consistent again and again on both the free and the paid side. Your results will vary for what it is worth, the detail varies a lot by city.

What I would put at the top of the list:

  • Check how much profile depth the format allows
  • Look at whether there is any verification step at all — worth asking about before you invest time.
  • Worth confirming how blocking works, and whether it sticks — this alone ruled a couple out for me.
  • Find out how much of your social graph it wants — worth asking about before you invest time.
  • Check whether the app shows when a profile was last online — it is easy to test and rarely advertised.

I logged what actually happened before deciding, before I was willing to recommend anything. The variable that mattered was how consistent match quality is week to week — it can be tested inside a week.