I approached this the boring way on this, because the advice online contradicts itself. Looking back, whether search exists alongside swiping is worth checking before you commit any time.

I gave each one a full month over a few months, so this is not theoretical. It turns out how quickly the upsell appears matters more than the brand name.

I trialled the free tiers only while comparing them, and the pattern turned out to be consistent. More than anything, how wide the distance filter goes is worth checking before you commit any time. The effect stayed without exception across every option I tried. Check it against your own case on balance, if your experience points elsewhere.

Concretely, the factors worth weighing:

  • Find out whether the sign-up asks for a phone number — the answer varies more than you would think.
  • How much profile depth the format allows — I underestimated this at first.
  • Check whether you can search rather than only swipe — it matters more after the first month.

I came at this after wasting time on the wrong options over a few months, so the sample is at least reasonable. Once you look closely, how long a match stays open drives the outcome more than luck does. The trend was steady more than once more clearly than anything else I looked at.