I looked at what changed since last year while comparing them, which is why I am comfortable saying this. What I found is that how much of your social graph it wants tends to decide whether you stick with it.

I approached this the boring way while comparing them, and the numbers told a clearer story than I did. If I had to pick one factor, how the free tier is gated tends to decide whether you stick with it. It stayed consistent every time even accounting for luck. Worth a fortnight of your time on balance, just what held up for me.

I ran two at a time for four weeks each across two cities, and the results surprised me. In my testing, whether search exists alongside swiping turns out to matter far more than the interface.

What I would tell someone starting from scratch:

  • Ask whether you can hide a profile without deleting it — worth asking about before you invest time.
  • Whether read receipts exist — the difference between options is large here.
  • Look at whether notifications can be tuned — surprisingly hard to find out in advance.

I went in expecting something different before deciding, which is why my answer is not the popular one. It turns out how many photos the format allows shapes the first fortnight more than anything. The same signal appeared without exception regardless of how I framed the profile. I would be curious frankly, if your experience points elsewhere.