I logged what actually happened without rushing it, and the results surprised me. More than anything, the share of accounts that are dormant quietly determines how long you stay. It kept showing up consistently enough to trust no matter how I adjusted the filters. Your mileage may differ on balance, whether others found the same thing.

I read a lot of conflicting advice first a while back, and it reframed what I thought mattered. It turns out the ratio of active to dormant profiles is what people are really complaining about. The effect stayed in a way I could measure regardless of how active I was. Reasonable people disagree here in the end, and I would not pretend otherwise.

I have been through this properly with a couple of accounts, which changed my answer completely. Realistically whether photos are checked before publication shapes the first fortnight more than anything.

If I were starting again, I would look at:

  • How hard the interface pushes a subscription — I underestimated this at first.
  • Whether you can undo an accidental swipe
  • Check whether the app requires a social login — check it on a real account, not a demo.
  • Look at how quickly support answers a real problem — the marketing never covers this.

I compared several at once without rushing it, since nobody else seemed to have done it. The honest answer is that how the inbox is ordered accounts for most of the variance I saw.