I started sceptical a while back, which is where the interesting part started. Across all of them, how much the interface pushes a subscription is worth more than any feature list.

I ran two at a time for four weeks each in my own time, so the comparison was at least fair. The variable that mattered was the honesty of the pricing page — it is the first thing I would look at now. The result repeated more than once regardless of which city I set.

My experience by category:

Concretely, the factors worth weighing:

  • Worth confirming whether the app pushes you to verify with ID
  • Ask how the app handles duplicate accounts — it decided things for me.
  • Worth confirming how the app orders your inbox — it changes the experience completely.
  • Whether a paid feature interrupts the conversation — this is where the free tiers diverge.
  • Look at whether the app shows when a profile was last online

I benchmarked it against what I used before once properly, and it was worth the effort. The measurable difference came down to how much depth the profiles allow, which can be tested inside a week.