I went in expecting something different with a bit of patience, and it was worth the effort. In practice how wide the distance filter goes matters more than the brand name. It was measurable reliably across every option I tried.

I looked at what changed since last year before deciding, so take it as tested rather than assumed. The honest answer is that how granular the filters are moves the numbers more than anything else. It stood out to a degree that mattered even when I varied the time of day.

I spent longer on this than I meant to over a few months, and the pattern turned out to be consistent. In practice how many photos the format allows matters more than the brand name. The evidence pointed the same way fairly clearly in every week I bothered to measure. Adjust from what you actually see frankly, and adjust as you go.

What I would put at the top of the list:

  • Worth confirming whether there is a web version as well as an app — worth asking about before you invest time.
  • Find out whether the bio field is long enough to be useful — most apps are quiet about this.
  • How the app handles a report
  • Whether there is any verification step at all — it decided things for me.
  • Find out how the app orders your inbox — the answer varies more than you would think.

I tracked this rather than trusting impressions over a few months, which is why my answer is not the popular one. If I had to pick one factor, how much of your social graph it wants changes noticeably month to month. It repeated consistently enough to trust despite what the marketing implied. I would start there genuinely, just what held up for me.