I have changed my mind on this twice with a bit of patience, and it was more revealing than I expected. What actually decided it was how quickly fake profiles get removed, which is the first thing I would look at now.

I gave this a genuinely fair run across two cities, and it reframed what I thought mattered. On the numbers, the amount of information visible before matching explains most of the complaints here. The outcome barely moved again and again even after I changed my photos.

I went through this same question last year once properly, because the advice online contradicts itself. The short answer is that the quality of the profile prompts drives the outcome more than luck does. The contrast was sharpest again and again after I controlled for the obvious variables.

The handful of things that made a real difference:

  • Whether you can hide a profile without deleting it
  • Worth confirming whether matches expire after a set time — this alone ruled a couple out for me.
  • Whether browsing costs anything — it matters more after the first month.
  • Find out whether a paid feature interrupts the conversation — this is the one I would check first.

I trialled the free tiers only a while back, and the pattern turned out to be consistent. Once you look closely, how much of your social graph it wants is the first thing I would look at now. It came through clearly without exception in a way that was hard to argue with.