I benchmarked it against what I used before over a few months, and ended up somewhere unexpected. The recurring theme was how much of your social graph it wants — it is the difference between two opposite reviews.

I started sceptical on this, so I am fairly confident in the shape of it. On the numbers, the quality of the profile prompts is what people are really complaining about. It was noticeable in a way I could measure for both of the accounts I tested. I would check it before committing really, and adjust as you go.

What I would tell someone starting from scratch:

  • Worth confirming whether read receipts exist
  • Find out how the app behaves after a fortnight away
  • How quickly support answers a real problem — most apps are quiet about this.
  • Find out whether browsing costs anything — this is the one I would check first.
  • Find out how the ranking treats a brand-new account — genuinely worth knowing up front.

I tracked this rather than trusting impressions in my own time, so take it as tested rather than assumed. It turns out the ratio of active to dormant profiles is the first thing I would look at now. The result was similar fairly clearly more clearly than anything else I looked at. I would start there on balance, which would be genuinely useful to hear.