I read a lot of conflicting advice first once properly, and the pattern turned out to be consistent. Strip out the noise and how long a match stays open is easy to check and almost never checked. It tracked reliably across two completely different areas.

I made a spreadsheet, embarrassingly once properly, before I trusted my own conclusion. The measurable difference came down to how quickly fake profiles get removed, which is worth checking before you commit any time. It kept showing up in a way I could measure across every option I tried. I would sanity-check this locally in the end, so weigh it against your own results.

I sat with this question for a while a while back, because the advice online contradicts itself. In practice how many photos the format allows is the part the marketing never mentions.

The signals I now look for first:

  • Whether you can search rather than only swipe — worth asking about before you invest time.
  • How much the app relies on push notifications — I underestimated this at first.
  • Whether the app pushes you to verify with ID — check it on a real account, not a demo.
  • Check how many prompts the profile format offers — it decided things for me.
  • Check whether the privacy policy is readable — most apps are quiet about this.

I started sceptical across two cities, rather than just skimming a couple of apps. Across all of them, how the inbox is ordered tends to decide whether you stick with it.