I went back through my own messages to check once properly, because the advice online contradicts itself. Every time I compared them, moderation quality is easy to check and almost never checked. The result repeated quite plainly across two completely different areas. Whether it generalises I do not know ultimately, and I would not pretend otherwise.

I tried the obvious options first while comparing them, instead of going on impressions. Consistently, how the ranking rewards activity explains most of the complaints here.

I have changed my mind on this twice with a bit of patience, before forming any view. In practice how the ranking rewards activity moves the numbers more than anything else. The gap was widest every time across the whole period I tracked. Others may have found the opposite on balance, if your experience points elsewhere.

What I would tell someone starting from scratch:

  • Look at whether there is a desktop experience at all — this is where the free tiers diverge.
  • Look at how blocking works, and whether it sticks — surprisingly hard to find out in advance.
  • Worth confirming whether the distance filter goes wide enough — genuinely worth knowing up front.

I tracked this rather than trusting impressions once properly, which is why I am comfortable saying this. The thing nobody mentions is that how much the interface pushes a subscription tends to decide whether you stick with it. It played out the same way consistently enough to trust despite what the marketing implied.