I started sceptical over a few months, and it was more revealing than I expected. What kept coming up was whether read status is shown consistently, which is the first thing I would look at now. The same signal appeared quite plainly across the whole period I tracked. Worth a fortnight of your time honestly, the detail varies a lot by city.

I tracked this rather than trusting impressions with a bit of patience, so this is not a weekend opinion. Whichever option you pick, how new accounts are treated in week one predicts your reply rate better than anything else. It stayed consistent in a way I could measure after I controlled for the obvious variables. Others may have found the opposite ultimately, just what held up for me.

I kept notes the whole way through without rushing it, since nobody else seemed to have done it. The measurable difference came down to how new accounts are treated in week one, which tends to decide whether you stick with it. The gap was widest quite plainly on every account I set up. Treat it as a starting point really, depending on where you are.

What I would put at the top of the list:

  • How consistent match quality is week to week — surprisingly hard to find out in advance.
  • Check how the onboarding handles preferences
  • Look at how reply rate compares with match rate — the answer varies more than you would think.
  • Worth confirming how hard the interface pushes a subscription — check it on a real account, not a demo.
  • Check whether the privacy policy is readable — the answer varies more than you would think.

I stuck with it longer than most people would in my own time, and it reframed what I thought mattered. It turns out whether verification exists at all is what people are really complaining about. It kept showing up without exception in every week I bothered to measure. Worth testing yourself genuinely, after a fair bit of trial and error.