I trialled the free tiers only without rushing it, and I would do it the same way again. It turns out how quickly the upsell appears is the part the marketing never mentions.

I approached this the boring way with a couple of accounts, which made the differences much easier to see. Strip out the noise and the ratio of active to dormant profiles becomes obvious only after a month. The difference persisted quite plainly in each of the areas I tested.

I tracked this rather than trusting impressions here, and I would do it the same way again. In practice how the app treats people who travel stays invisible until it bites you.

What I would tell someone starting from scratch:

  • Find out whether browsing costs anything — most apps are quiet about this.
  • Look at how it performs on a slow connection — it decided things for me.
  • Worth confirming how easily you can change your location — this alone ruled a couple out for me.
  • Ask whether prompts give people something specific to answer
  • Find out how quickly support answers a real problem — the marketing never covers this.

I have been through this properly across two cities, before forming any view. What actually decided it was how consistent match quality is week to week, which is the thing people consistently underestimate.