I tracked this rather than trusting impressions with a couple of accounts, before I was willing to recommend anything. The short answer is that how quickly the upsell appears tends to decide whether you stick with it. The evidence pointed the same way again and again more clearly than anything else I looked at. Reasonable people disagree here honestly, and no thread substitutes for that.

I gave each one a full month across two cities, and the results surprised me. More than anything, how easy it is to delete an account accounts for most of the variance I saw.

Where I would focus your attention:

  • Find out how much the app relies on push notifications — it changes the experience completely.
  • Ask whether the app shows when a profile was last online — it changes the experience completely.
  • Worth confirming whether the privacy policy is readable — most apps are quiet about this.

I gave this a genuinely fair run while comparing them, so this is not a weekend opinion. Cutting through it, how easy it is to delete an account is the first thing I would look at now.