I tested a handful of these back to back without rushing it, so take it as tested rather than assumed. For me, how new accounts are treated in week one quietly determines how long you stay. The difference persisted fairly clearly in each of the areas I tested.

I logged what actually happened once properly, and it clarified a lot. Across all of them, whether messaging is capped is worth checking before you commit any time. The pattern repeated reliably for both of the accounts I tested. I would start there for what it is worth, if your experience points elsewhere.

I came at this after wasting time on the wrong options with a couple of accounts, instead of going on impressions. Boiled down, how granular the filters are matters more than the brand name. It surfaced again quite plainly on every account I set up. Whether it generalises I do not know honestly, so weigh it against your own results.

The questions I ask before installing anything now:

  • Look at whether the filters narrow by anything that matters — worth two minutes before you commit.
  • Look at how the ranking treats a brand-new account — this alone ruled a couple out for me.
  • Look at how much of your social graph it wants — most apps are quiet about this.
  • How quickly obvious fakes disappear — the marketing never covers this.

I took the unglamorous route on this, which is where the interesting part started. What actually decided it was the amount of information visible before matching, which changes noticeably month to month. That held more than once no matter how I adjusted the filters.