I gave up on guessing and just measured a while back, because the advice online contradicts itself. Cutting through it, how granular the filters are is the thing people consistently underestimate. The finding held reliably on both the free and the paid side. Not universal advice ultimately, not what a listicle told you.

I gave up on guessing and just measured in my own time, rather than just skimming a couple of apps. Once you look closely, the size of the local pool moves the numbers more than anything else.

I went through this same question last year on this, and the pattern turned out to be consistent. It turns out whether the app works on a slow connection matters far more in smaller places. The contrast was sharpest fairly clearly even accounting for luck. Check it against your own case genuinely, rather than taking my word for it.

The things that actually moved the needle for me:

  • Worth confirming how many photos the format actually allows — this alone ruled a couple out for me.
  • How much profile depth the format allows — this is where the free tiers diverge.
  • Look at how long before the first upsell prompt appears — it matters more after the first month.
  • How much the app relies on push notifications
  • How the app orders your inbox — I underestimated this at first.

I resisted the urge to switch too early across two cities, and it clarified a lot. The thing nobody mentions is that the size of the local pool explains why old recommendations age badly.