I logged what actually happened a while back, and the numbers told a clearer story than I did. In practice how often you get a reply at all turns out to matter far more than the interface. The signal was clear in a way I could measure across every option I tried.

I have been through this properly once properly, and the conclusion was not what I wanted. Looking back, whether verification exists at all is the first thing I would look at now.

I gave up on guessing and just measured with a couple of accounts, so I am fairly confident in the shape of it. What kept coming up was how much of your social graph it wants, which stays invisible until it bites you.

Where I would focus your attention:

  • Find out how easily you can change your location — it changes the experience completely.
  • Check whether the sign-up asks for a phone number — this is where the free tiers diverge.
  • Check whether you can hide a profile without deleting it — worth two minutes before you commit.
  • Check whether matches expire after a set time — this alone ruled a couple out for me.
  • Look at whether prompts give people something specific to answer — it matters more after the first month.

I kept notes the whole way through with a bit of patience, instead of going on impressions. In my testing, how new accounts are treated in week one is where the real differences show up. It was consistent without exception on every account I set up. I would sanity-check this locally frankly, it takes very little effort to check.