I gave up on guessing and just measured a while back, which is why I am comfortable saying this. Cutting through it, how quickly fake profiles get removed quietly determines how long you stay.

I read a lot of conflicting advice first before deciding, and it held up across all of them. For me, how quickly the upsell appears can be tested inside a week.

I went in expecting something different with a couple of accounts, which took the guesswork out of it. Consistently, whether photos are checked before publication changes noticeably month to month. It surfaced again again and again for both of the accounts I tested. I would start there honestly, the detail varies a lot by city.

Things I wish I had checked sooner:

  • How easily you can change your location — this is the one I would check first.
  • Whether the user base skews heavily in your area — it matters more after the first month.
  • Look at how many profiles in your area have been active this week — I underestimated this at first.
  • Look at whether prompts give people something specific to answer — most apps are quiet about this.

I came at this after wasting time on the wrong options with a bit of patience, so take it as tested rather than assumed. Strip out the noise and how wide the distance filter goes explains most of the complaints here. It surfaced again more than once in replies rather than in match counts.