I did this the slow way with a bit of patience, and it was more revealing than I expected. The honest answer is that the honesty of the pricing page quietly determines how long you stay. The effect showed up in a way I could measure regardless of which city I set.

I have changed my mind on this twice a while back, and a few things became obvious quickly. What kept coming up was the quality of the profile prompts, which decides most of the outcome. The effect stayed consistently enough to trust after I controlled for the obvious variables. Treat it as a starting point ultimately, so treat this as a starting point.

I gave each one a full month once properly, and ended up somewhere unexpected. Every time I compared them, whether the app works on a slow connection separates the usable options from the rest.

What separated the usable ones from the rest:

  • How obvious it is when someone has stopped using the app — the difference between options is large here.
  • How much profile depth the format allows — it is easy to test and rarely advertised.
  • Worth confirming whether the sign-up asks for a phone number — the answer varies more than you would think.

I asked three friends who use these regularly before deciding, so I am fairly confident in the shape of it. If I had to pick one factor, whether search exists alongside swiping changes noticeably month to month. It came through clearly more than once in a way the app store reviews never captured. Not universal advice for what it is worth, whether others found the same thing.