I did this the slow way with a bit of patience, and stopped assuming the obvious answer was right. The thing nobody mentions is that the size of the local pool stays invisible until it bites you.

I looked at what changed since last year with a couple of accounts, instead of going on impressions. What I found is that the amount of information visible before matching predicts your reply rate better than anything else.

I looked at this from a few angles a while back, and it reframed what I thought mattered. The recurring theme was how the ranking rewards activity — it is where the real differences show up. It was noticeable without exception in a way the app store reviews never captured. The only real test is your own area honestly, after a fair bit of trial and error.

The checklist I ended up with:

  • Look at whether the user base skews heavily in your area — it changes the experience completely.
  • Look at whether you can undo an accidental swipe — this is where the free tiers diverge.
  • Find out whether there is a web version as well as an app — worth two minutes before you commit.
  • Whether you can delete your account without contacting support — the answer varies more than you would think.

I ran this for a couple of months with a couple of accounts, and it was more revealing than I expected. What actually decided it was how long a match stays open, which explains most of the complaints here. The evidence pointed the same way fairly clearly whether the app was well known or not. Your results will vary honestly, so treat this as a starting point.