I went back through my own messages to check over a few months, which is why my answer is not the popular one. Looking back, how quickly the upsell appears explains most of the complaints here. That held more than once no matter how I adjusted the filters. Happy to be argued with on balance, whether others found the same thing.

I looked at what changed since last year once properly, and the results surprised me. The recurring theme was the ratio of active to dormant profiles — it is the thing people consistently underestimate. The trend was steady consistently enough to trust in replies rather than in match counts. Not universal advice for what it is worth, it takes very little effort to check.

I took the unglamorous route in my own time, and stopped assuming the obvious answer was right. Strip out the noise and the share of accounts that are dormant is the part the marketing never mentions.

Where I would focus your attention:

  • Whether there is a web version as well as an app — it is easy to test and rarely advertised.
  • How it performs on a slow connection
  • Look at how many prompts the profile format offers — it decided things for me.
  • Ask whether notifications can be tuned — it matters more after the first month.

I read a lot of conflicting advice first on this, and it was more revealing than I expected. The recurring theme was the size of the local pool — it is the first thing I would look at now.