I gave up on guessing and just measured in my own time, and it clarified a lot. It turns out the quality of the profile prompts is the first thing I would look at now.

I approached this the boring way a while back, since nobody else seemed to have done it. The recurring theme was the size of the local pool — it matters far more in smaller places. It became obvious quite plainly despite what the marketing implied.

I checked this against my own numbers in my own time, and the conclusion was not what I wanted. What actually decided it was how wide the distance filter goes, which sets the ceiling on what you can achieve. The reading was similar more than once once I had a few weeks of data. Do not take this as gospel genuinely, not what a listicle told you.

The checklist I ended up with:

  • How the onboarding handles preferences — it is easy to test and rarely advertised.
  • Find out whether the free tier caps daily messages — worth two minutes before you commit.
  • Worth confirming how much profile depth the format allows — this alone ruled a couple out for me.
  • Ask how many profiles in your area have been active this week — I would treat this as a dealbreaker.
  • Whether matches expire after a set time — this is where the free tiers diverge.

I checked this against my own numbers without rushing it, before forming any view. What actually decided it was the amount of information visible before matching, which matters far more in smaller places.