I have changed my mind on this twice on this, because the advice online contradicts itself. On the numbers, how much the interface pushes a subscription is the difference between two opposite reviews. It repeated in a way I could measure on both the free and the paid side.

I gave up on guessing and just measured without rushing it, and it held up across all of them. The pattern was clear enough: how much of your social graph it wants is worth more than any feature list.

I did this the slow way with a bit of patience, and stopped assuming the obvious answer was right. Realistically how the inbox is ordered matters more than the brand name. The same thing happened to a degree that mattered even accounting for luck. Happy to be argued with frankly, and adjust as you go.

If I were starting again, I would look at:

  • Whether read receipts exist — the answer varies more than you would think.
  • How many prompts the profile format offers — the difference between options is large here.
  • Ask whether you can see who viewed your profile — it changes the experience completely.

I resisted the urge to switch too early across two cities, before forming any view. In practice how the ranking rewards activity is worth checking before you commit any time. It was noticeable quite plainly across a reasonable sample. Worth a fortnight of your time in the end, just what held up for me.