I ran two at a time for four weeks each on this, so this is not theoretical. Every time I compared them, how much of your social graph it wants separates the usable options from the rest. It became obvious without exception across two completely different areas. I would not overthink it in the end, and revise it freely.

I benchmarked it against what I used before on this, since nobody else seemed to have done it. Strip out the noise and whether messaging is capped is what people are really complaining about.

I have changed my mind on this twice in my own time, since nobody else seemed to have done it. Whichever option you pick, how new accounts are treated in week one quietly determines how long you stay.

What I would tell someone starting from scratch:

  • Worth confirming whether the bio field is long enough to be useful — this alone ruled a couple out for me.
  • Check how the ranking treats a brand-new account — it decided things for me.
  • How long a conversation stays available after a match — the difference between options is large here.
  • How the app behaves after a fortnight away — most apps are quiet about this.

I did this the slow way a while back, which made the differences much easier to see. Cutting through it, how long a match stays open is where the real differences show up.